Olá, I'm Henrique.
I design complex digital products end to end, from discovery to shipped UI. 6+ years of experience across B2B SaaS, 3D configurators, and consumer platforms.
I've shipped work for companies including Formify, Leapfone, and for organizations like UNESCO, Twitter, Banco do Brasil, and Mercado Livre.
I also teach Creative Technology at IED-SP, but product is where I spend most of my time and energy.
Core competencies
- Product strategy & discovery: problem
framing, opportunity sizing, MVP definition,
roadmap shaping
- Systems thinking: platform UX, complex workflows, information architecture, service blueprints
- UX/UI execution: interaction design, visual UI, accessibility basics, responsive patterns
- Prototyping & experimentation: rapid prototyping, usability testing, iteration loops, metrics-informed decisions
- AI interface design: conversational/agent UX, prompt & input design
- Design systems: components, tokens, documentation, governance, scalable consistency
- Creative direction: concept development, art direction, storytelling, brand & graphic design
- Physical design & fabrication: furniture, interiors, architectural design, digital fabrication workflow
Work experience
2025 - Today Product designer
Formify - Netherlands
2021 - 2025Head of product design
Leapfone
2020 - 2021
Product designer Pitzi
2016 - Today
Professor of creative technology IED-SP (European Design Institute - Sao Paulo)
Education
2012 - 2014 Master of Architecture (M. Arch.), Interaction Design and Digital Fabrication
USP - University of São Paulo
2005 - 2010 Bachelor of Architecture and Urban Planning
UEL - State University of Londrina
2008 - 2009 Exchange student - Bachelor of Architecture (B. Arch.)
Université Laval - Canada
Certifications
Digital Product Leadership
Tera
Issued July 2021
UX Design Masterclass
UX Design Masterclass
Issued October 2020
How to carry out a usability expert review
Udemy
Issued May 2022
Languages
Fluent English, Portuguese and French. Advanced Spanish and basic Chinese.